They are:
1. Be personal
2. Be relevant
3. Be confident.
I developed those rules based on my personal experience. Cover letters that I have written helped me to be selected for interviews with organisations such as Palmerston North City Council, Department of Conservation, Massey University, Wildlife sanctuary Rotokare and a couple of community organisations. In addition, I have led a recruitment process myself. This has given me a different perspective. I had not understood why employers always ask to provide cover letters when everything important is already written in the CV. But after I was selecting candidates for a position of a project coordinator myself I understood in-depth the importance of cover letters. I’ll give you an example. Let’s say you are applying for the position of an English teacher. All people who would apply for this position will have a degree in teaching English and some experience working as a teacher, so most CVs will look the same. Cover letter, on another hand, is your chance to tell your personal story and make your application memorable. So let's explore the 3 rules:
